Like a small business owner it’s our natural inclination to approach everything with a tip of skepticism. There are so many ‘next large things’ that it’s oftentimes difficult to separate a passing trend and a genuine evergreen marketing strategy for a small business.
Skepticism or no, I’m willing to bet that will by now you’ve started seriously seeking Internet marketing for small business as a practical addition to your advertising repertoire; you aren’t starting to realize that this is something really worth jumping on.
Let’s face this – Your competitors are doing it, therefore you should do it too lest you unknowingly give up a foothold in your niche.
Wait Just a Minute – What is Internet Marketing, Exactly?
Before we all go any further I think it’s worth taking some time to clarify exactly what we’re referring to when we say ‘Internet Marketing’. If you’ve done any study at all on the topic of small company online marketing, you’ve probably seen a wide array of conditions thrown about. It can be very confusing to understand anything at all about Internet marketing with an apparently endless amount of ideas out there… How are you supposed to know what’s what? Well, below I’d like to briefly go over a few of the most common terms and methods that you ought to concern yourself with:
#1. Small Business Search Engine Optimization (SEO)
Small business search engine optimization refers to getting your business’ virtual property listed on the first page of search engine results (most commonly in Google) for a select group of keywords and key phrases. Whether it’s a Google Places web page, a YouTube video, a Facebook page or even your own website, the objective is to position yourself so that local searchers see YOU before your competition. This might sound complicated, but that’s why we’re here. The results of a successful SEO marketing campaign can be enormous.
#2. Small Business Email Marketing / List Building
Small business e-mail marketing is without a doubt one of the most powerful forms of free lead generation out there. Imagine having the power to achieve your loyal customers any time time or night with your newest and greatest promotions? Imagine being able to send out your customers coupons, newsletters and other fascinating content so that you’re constantly in touch with them, remotely building your brand name in their mind’s eye? I’m sure after some imagination you can start to see the possibilities… E-mail marketing is one of the most viable long-term marketing strategies for small business owners to consider. Your customers tend to be not going to stop using email in the near future, and the ability to stay in frequent contact with a customer even if they’re not visiting your actual place of business is too great to pass up. If you take nothing else away from this article, at least learn more about small business e-mail marketing.
#3. Social Media Marketing for Local Businesses
This is the newest and greatest pattern in the world of Internet Marketing for small businesses. Facebook alone has over 800 Mil users worldwide, and most users invest a minimum of 6 hours per month about this website. As Facebook grows it’s an increasing amount of time YOU could be using to help your business. Facebook, Twitter and other social media marketing sites are going to be some of the greatest marketing mediums of 2012 because they give you the ability to keep up with interested customers on a daily basis by means of websites that they’re spending lots of time on anyways. Why not take advantage of this particular opportunity?
#4. Pay-Per-Click Advertising to get Direct Marketing
The next time you’re looking for something in Google I want you to pay attention to the right side of the screen. You should notice a few small ads that are separate from the search results. These are actually paid advertisements from Google’s AdWords program, and they’re a crucial aspect of small business online marketing.
The pay per click advertising (PPC) works is a simple 3 stage process:
᾿ Write a small ad for your business
᾿ Pick key phrases or locales to target
᾿ Pay-per-click for traffic directly to your business’ website
Pretty easy, right?
It is a great way to start off your Internet marketing campaign since with Pay Per Click you get exactly the outcomes you pay for. Want to give a hundred new customers the chance to fall in love with your business? Spend on 100 clicks to your website… Done. I’m certain you can see the value in this kind of cost-per-lead advertising. Through proper lead generation and analytics you can have yourself quite a rewarding campaign that runs virtually on autopilot.
And hey, want to really explode your customer base? Why not use PPC advertising to drive targeted traffic to your email newsletter so you can stay in contact with your potential customers?
Why Internet Marketing for Small Businesses is a Good Investment
What holds back most small business online marketing campaigns the fact that business owners fail at marketing software.
We’ve all learned this session: When you try to do everything your self you inevitably fall behind within the areas you’re best at, and do not get far enough in the areas you’re good at. The result is that your business slows down, and you don’t see as much revenue as you should / can. If time is money, then you can’t afford to spend an increasing amount of time on something that someone else could be performing faster.
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That’s why when approaching Internet marketing for small business I recommend enlisting the help of a trained professional.
Time and time again we’ve noticed a much greater ROI when the company leader focuses on running an outstanding business, while the Internet marketers do what they do best : Capture the interest of potential customers. Regardless of whether you decide to pursue small business search engine optimization to bolster the rankings of your website or social media marketing to get the word out through Facebook / Twitter, you are able to rest assured that you’ll see better results through someone who’s done it just before.
Internet marketing for small business doesn’t have to become time consuming, and it’s certainly doesn’t have to be expensive. In fact , an Internet Marketing campaign could be relatively cheap when compared with other marketing and advertising strategies for small businesses! As a small business owner you’d be giving up a lot if you limited you to ultimately offline marketing only, so I urge you to consider the techniques and strategies outlined in this article. I’m sure you can find an Internet Marketing company or service provider who does be more than willing to help you with these internet marketing services so you can start obtaining new potential customers on autopilot. What are you waiting for?