With the advent of online movie rentals, countless net users are signing up for the service. This concept was created by NetFlix way back in 1999.
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The pioneers are still the leaders but are facing tough competition today in the form of IntelliFlex and BlockBuster. All the sites, today, claim free shipping, unlimited quantity of online movie rentals in a 30 days, a large collection of the latest movies and no time limit for keeping the movies.
However , these types of newcomers provide video game rentals whereas NetFlix only specializes in online movie rentals. Additionally , IntelliFlex provides an array of adult online movie rentals appealing to those who have a penchant for mature entertainment also.
To fight the 4500 retail stores that BlockBuster offers, which it uses for promoting plus advertising its online movie leasing services, NetFlix has now tied up along with Wal-Mart. The veteran is now using Wal-Mart’s brick and mortar presence to augment their particular efforts for the online movie leasing services. In spite of the large presence on the ground, BlockBuster is now likely to find that contending with the innovator is not likely to be cakewalk. They give away two printable coupon codes per month for in-store game or movie rentals and also design discounted schemes and privileged deals.
In order to combat the leader in the online movie rental industry, BlockBuster offered a rate approximately 3USD cheaper than NetFlix when they launched their service. Nevertheless , over time they have increased the prices to match those of NetFlix. IntelliFlex nevertheless operates at a dollar lower than another two.
The opportunity to be able to see a many the latest movies at rock bottom prices seems like a dream come true. But this particular dream lasts only for a temporary time period for the online movie rental subscriber since the companies realize that sending a lot of movies in a month would not be profitable for them. The heavy users of NetFlix seem to have noticed that they were being throttled. The movies that they asked for were not being sent to them on time. The online movie rental site claimed that they had not received their movies back and so could not send the next lot of three. This appears to be occurring mostly with heavy customers of the service since they probably rent more movies in a month compared to what the site has budgeted per subscription. At the same time the online movie rental sites are not in a position to state that they are going to restrict the number of movies rented given that competition is tough and ‘unlimited’ sounds so much better than a constricting number. Loyal consumers of NetFlix are feeling cheated and blogging heavily on this topic.
Pro -BlockBuster customers claim that this site has been additional kind to their customers and have questioned the US postal department to check out the mailers to indicate to them which movies have been sent back. This saves the shipping back time as well as the next lot of movies or online games can be sent as soon as the previous set of movies has been put in the post.
It remains to be observed as to how long this will last so when BlockBuster realizes that unlimited online movie rentals in a month will only give them a red bottom line. Whether or not they resort to unethical and surreptitious practices like the pioneers of on the internet movie rentals or are honest and courageous enough to state it upfront is a matter of speculation.