Photograph sharing has been given a major social upgrade thanks to introduction of Instagram. The Instagram platform has become greatly popular with more than 80 million customers, who enjoy altering their photos with special effects and cool filter systems before sharing them with friends and followers.
Businesses can start using this brand new type social media as a way to market their own company and build up a subsequent. People love strong visual images, so posting pictures of products and even employees will make them feel closer to you. This type of marketing is exactly what helps forge brand loyalty.
So, just how can your business use Instagram intended for marketing? Here are some examples:
Geotagging
In Instagram’s latest update, users will have the option to tag a specific location with their images, which are saved to a personal photo map. These can end up being shared with your followers.
This is great if you have a physical location as well as if you travel around the city, state or country. If you have booths on local craft fairs or various other vendor events, then you can snap a photo and tag your location to allow your followers know where you can be seen.
Inside Look
The whole idea behind social media is sharing. Your enthusiasts and followers are giving you a chance to reach them on a more private level so make sure you are giving them the same. Take pictures of the employees in the office. Snap shots of upcoming products to give them a sneak peak. If you’re on the road, take a few pictures along the way. Give followers a real sense of how things are concealed from the public view to help them feel like a part of the brand.
Use Hashtags
If you use Twitter, you know how effective hashtags can be at sharing. You can use the same on your Instagram photos. Use hash tags that relate to your business or sector to make it easy for people to find you. For instance, if you make jewelry, you may use hashtags like #rings, #customjewlery, or #necklaces. Look up popular hashtags that are to be used by similar brands and include them to your images.
Encourage User Pictures
People who are already using your products should be encouraged to snap a photo of themselves using it and tag it with one of your hash tags. This will show people how to use your companies show how many people are happy with your company.
Hold Contests
People love a chance to win prizes and using Instagram to keep a photo contest is an exciting way to give them what they want. You can ask supporters to send in a picture of them making use of your product and then choose a winner through among them. You could also go a different route by asking them to send in a picture that demonstrates something more abstract, like what represents summer for them.
There are any number of ways to get creative and obtain more followers by holding the contest using Instagram. Your fans will share with their friends who will also want to join in the fun.
Market Your Events
If you are going to be at a trade show or meeting, take pictures and tag your location to let your followers know what is going on for your business. If you are holding a big sale, snap a shot of your sales flyer for your followers to see. This is also a good way to make your own followers feel more special because you can offer them a VIP discounted that only Instagram users might get. Get creative with them!
Instagram has been acquired by Facebook for about $1 billion. That is a sure sign this is an important part of social media. When you apply it in your marketing strategy, it is yet another important tool to have.
People really like getting involved and sharing with the companies they love. Take part in this period of sharing and you can broaden your own reach and strengthen your personalisation with a few snaps of the camera
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